Adlicious Review: End-to-End Digital Advertising Platform

Adlicious.me, founded in 2014 and headquartered in Hamburg, Germany, is an end-to-end digital advertising agency specializing in data-driven, full-funnel campaigns. Operating globally with hubs in Spain, South Africa, and the Netherlands, it serves brands like LOTTO Berlin, Tipico, and TEAG, using proprietary technology for dynamic ads. Competing with agencies like The Trade Desk, it leverages the programmatic market's 17.99% CAGR, aligning with the $2.58 trillion valuation by 2033, and emphasizes GDPR/CCPA compliance.

Company Background
Adlicious GmbH, led by experts like Monica Degenhardt (Head of Marketing & Creative Solutions), is a Google Partners Program 2024 Premier Partner. With over 30 employees, it has secured budgets for clients like Gabor Shoes and Finnern, earning a 4-star Trustpilot rating for innovative solutions. Its growth includes a 2024 UK expansion led by Marcus Wareham, ex-Meta. Despite one disputed non-payment claim, client testimonials praise its tailored campaigns and tangible results.

Advertising Formats and Services
Adlicious offers diverse, tech-driven ad formats:

• Dynamic DOOH: Personalized ads on large screens based on weather/location.
• Display Ads: HTML5 banners with videos, gamification, and Google Maps integration.
• Video Ads: In-banner, YouTube, and CTV ads for high engagement.
• Audio Ads: Targeted storytelling in playlists/podcasts.
• Drive-to-Store/Cinema: Geo-targeted ads driving footfall or ticket sales.
  Pricing uses CPM/CPC via RTB. Key features:
• Targeting: Granular, data-driven (geo, interests, behavior) in a cookieless environment.
• Analytics: Real-time tracking of impressions, clicks, and conversions.
• AI Optimization: Proprietary tech enhances ROI and viewability (e.g., 74% in GLS campaign).
• Compliance: GDPR/CCPA-compliant, cookie-free solutions.
  Integration with premium inventories ensures high fill rates.

Operational Model
For publishers, Adlicious integrates via API/tags, requiring HTTPS websites and quality content, with revenue shares undisclosed but competitive.
For advertisers, the self-serve platform offers campaign setup with dedicated managers, weekly calls, and 24/7 support via email/Telegram. Case studies show success, like Tipico's 15-shop footfall increase and GLS's 8.39% SEA CTR.
Technology: Built on HTML5, VAST/VPAID, and proprietary platforms, AI optimizes creatives and targeting, with anti-fraud measures.

Requirements

• Advertisers: Need IAB-compliant creatives; basic dashboard skills suffice.
• Publishers: Require HTTPS websites; minimal coding for integration.
• Technical: Plug-and-play setup with RTB support.

Benefits
Adlicious delivers high-impact campaigns, with 3D DOOH and in-banner video boosting interaction by 20–60% over banners. Its cookieless tech addresses third-party cookie phase-outs, ensuring scalability. Clients like Gabor Shoes report optimized costs per user, and 24/7 support enhances usability. Global hubs and a creative tech lab drive innovation for brands like Brooks Running.
Challenges
Limited transparency on financials or payout terms raises concerns. A single Trustpilot scam allegation (disputed) and competition from larger platforms like Google Ad Manager pose risks. The premium focus may exclude smaller publishers, and RTB complexity could challenge novices.

Recent Results
In 2024, Adlicious won budgets for LOTTO Berlin and TEAG, with a GLS campaign (Jan 2025) achieving 8.39% CTR and 74% viewability. Its 2024 Google Premier Partner status and UK expansion signal strong growth, with 300 million monthly impressions reported.

Conclusion
Adlicious.me is a dynamic ad agency excelling in data-driven, cookieless campaigns across DOOH, video, and display formats. Its AI-powered tech, global reach, and client success (e.g., Tipico, GLS) make it ideal for brands seeking high ROI. Despite transparency and competition challenges, its innovative approach positions it strongly in ad tech.