AdTheorent Holding Company Inc. (NASDAQ: ADTH) is a programmatic advertising technology firm specializing in machine learning-driven, privacy-forward solutions. Founded in 2012 and headquartered in New York City, AdTheorent offers a range of services tailored to both advertisers and publishers.
Financial Overview
In Q1 2024, AdTheorent reported:- Revenue: $34.9 million (6.7% increase YoY)
- Adjusted EBITDA: $0.2 million (50% decrease YoY)
- Adjusted Gross Profit: $22.4 million (7.1% increase YoY)
Advertising Solutions & Rates
AdTheorent's platform offers a variety of ad placements, including:- Display Ads: Standard and predictive retargeting across devices
- Video Ads: Skippable and interactive formats
- CTV Ads: Connected TV targeting eco-conscious and socially aware audiences
- Social Ads: Campaigns on platforms like Facebook, Instagram, and LinkedIn
Publisher Monetization & Self-Service Tools
AdTheorent provides publishers with access to high-quality, fraud-free inventory. The platform employs machine learning models to filter out "Made for Advertising" (MFA) sites, ensuring that campaigns deliver genuine value .For advertisers, AdTheorent's self-service tools have shown significant growth:
- 60% YoY revenue increase
- 95% YoY increase in total customers
- 95% YoY growth in CTV revenue
Privacy & Compliance
AdTheorent emphasizes privacy by not relying on individualized profiles or cookies for targeting. Their machine learning models focus on statistical data, ensuring compliance with privacy standards .
Conclusion
AdTheorent stands out in the ad-tech industry with its data-driven, privacy-conscious approach. Its flexible pricing, robust self-service tools, and commitment to quality make it a compelling choice for both advertisers and publishers seeking effective programmatic advertising solutions.
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