Pop traffic works better when you break your audience into smaller groups based on what they need or what they are interested in. In some industries like dating, gambling, or software installs, you can group users by device type, location, or even the type of offer they engage with. This helps reduce waste and increase results. It’s not always about sending more traffic but sending the right traffic to the right offer. What’s working for one niche might not work in another, so knowing the behavior in your industry can really help. What’s your view on this?
