As the company behind WordPress.com, Automattic brings credibility, performance, and global recognition to its affiliate program. Designed for marketers, content creators, and bloggers, this program allows you to earn by referring new users to purchase domain names via WordPress.com. Though it offers a modest commission, the backing of a globally trusted platform makes it a strong addition to any affiliate strategy.What Makes WordPress.com Domains Unique?
Unlike traditional domain registrars, WordPress.com combines domain registration with powerful website building and hosting capabilities, giving users a seamless experience from domain purchase to site launch. Key domain features include:
- Free SSL certificate with every domain
- Fast and secure DNS infrastructure powered by WordPress.com
- Domain + site management in one dashboard
- Free domain registration for the first year with any annual hosting plan
- Email forwarding from custom domains
These features offer strong selling points that make the referral process easier—especially for audiences interested in launching new websites or blogs.
Commission Structure
The Automattic affiliate program offers:
- 5% commission on all domain purchases
- 30-day cookie window
- Applies only to new users
While the commission rate is relatively low compared to some other domain affiliate programs, the reliability of the platform and strong brand reputation mean higher conversion potential—especially among creators, entrepreneurs, and first-time website owners.
Who Should Promote This?
This program is ideal for:
- Bloggers and tech reviewers discussing website creation
- Content creators helping audiences build online businesses
- Agencies and freelancers referring clients to trusted platforms
The combination of intuitive user experience and one-stop service appeals particularly to beginners and non-technical users—making your referrals more likely to convert.
Limitations
While it’s backed by a major player, the Automattic affiliate program has some limitations:
- New users only — returning WordPress.com users are ineligible for commissions
- Lower commission rate — 5% may not be enough for high-volume marketers unless paired with high traffic
- Domain-only earnings — additional WordPress products like hosting aren’t mentioned as commissionable through this program
Conclusion
The Automattic Affiliate Program is a reliable and reputable choice for those looking to monetize content focused on web creation. Although it offers a modest 5% payout, the strength of the WordPress.com brand, combined with its excellent domain features and smooth user experience, helps offset the lower rate with higher conversion potential.