Bitters n Meat Co, also known as Meat & Co, was established in the UK in 2012 with a mission to deliver restaurant-quality meat at wholesale prices. Drawing on three generations of butchery experience, the brand emphasizes high animal-welfare standards, sustainable sourcing, and full traceability. By partnering directly with farmers, the company eliminates middlemen, ensuring better prices and superior quality for consumers.
Product Range & Sourcing
The company specializes in premium meat, including:
- Wagyu (grass-fed and grain-fed)
- Angus and Hereford beef
- Tasmanian and Australian pasture-raised beef
Noteworthy offerings include Altair grass-fed Wagyu, raised on pasture for over 30 months to develop exceptional marbling and flavor, and Bass Strait beef, known for its tenderness and naturally raised credentials. Grain-fed Bindaree beef is also available for those who prefer a richer, buttery profile.
All meat is sourced from trusted farmers with a commitment to ethical treatment of animals, traditional farming methods, and environmental responsibility.
Quality & Sustainability
Bitters n Meat Co’s approach to quality is comprehensive:
- Direct relationships with farmers for better transparency
- Environmentally friendly, pasture-based farming methods
- Full traceability and minimal processing
- No hormones or antibiotics in select ranges
Their model aligns with conscious consumer values, without compromising on taste or quality.
Packaging & Delivery
Orders are shipped directly to customers in temperature-controlled packaging to maintain freshness. While detailed logistics may vary, customers generally receive their meat fresh, vacuum-sealed, and ready to cook or freeze.
Pricing & Value Proposition
Despite offering premium cuts, Bitters n Meat Co keeps prices competitive by sourcing directly from producers. This means customers enjoy restaurant-grade quality at near-wholesale prices—significantly better value than traditional retailers for the same meat grade.
Affiliate Program Details
Program Highlights
Bitters n Meat Co offers an affiliate program designed for food influencers, content creators, and culinary bloggers. Key features include:
- 30-day cookie duration
- Competitive commission structure (exact percentage not publicly listed)
- Approval-based access
- Exclusive content and promo code opportunities
Once approved, affiliates can gain access to brand resources, promotions, and potential collaborations such as guest blogs or social media features.
Why It’s Worth Joining
- Promote a high-quality, ethical product
- Appeal to an audience that values sustainability and premium food
- Benefit from an engaged customer base and repeat purchase potential
- Create content with access to exclusive discounts and featured opportunities
Pros & Cons
| Pros |  Cons |
|---|---|
| Premium, traceable meat selection | Commission rates not publicly disclosed |
| Strong brand values and sustainability | Merchant approval process required |
| High-quality packaging and delivery | Limited info on return policies |
Ideal For
- Food bloggers focused on premium ingredients and recipes
- Chefs and influencers who value sustainable sourcing
- Niche content creators in BBQ, home cooking, and gourmet food
Tips for Affiliates
- Feature recipes using Wagyu or grass-fed steaks
- Highlight the traceability and ethical sourcing of the meats
- Offer exclusive promo codes to your audience
- Collaborate with the brand for blog or social media features
Final Verdict
Bitters n Meat Co stands out in the premium meat space with a strong commitment to quality, ethics, and value. Their affiliate program is a great match for food-centric creators who want to promote top-tier ingredients backed by a reputable brand. While program details could be more transparent, the earning potential and brand alignment make it a worthwhile opportunity for the right audience.