Can I send my pop ad campaign data to Google Analytics?

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Yes, it’s possible to send your pop ad campaign data to Google Analytics. You just need to use UTM tags in your landing page links. These tags will help Google Analytics track where the traffic is coming from. You can set the source, medium and campaign name to help you understand the data better inside your dashboard. Once the user lands on the page, the information is passed into Analytics. This can help you check how your pop traffic is behaving after the click. What are other ways to track user actions after a pop ad opens?
 
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