Case Study: Earning a 62% ROI with the AliExpress Affiliate Program Using Popunder Traffic

btaliat

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Hey affiliates!
If you're interested in eCommerce and looking to build a passive income stream, this case study might be exactly what you need. We’re diving into a simple but effective affiliate setup that delivered a 62% ROI — all by promoting AliExpress through popunder ads.


One of our community members shared his journey running AliExpress offers using ClickAdilla as the traffic source. Let’s break it down:


Offer & Setup


  • Affiliate Program: AliExpress (via third-party network for more flexible terms)
  • Ad Format: Popunder
  • Traffic Source: ClickAdilla
  • GEO Target: France
  • Campaign Duration: 21 days
  • Spend: $151
  • Revenue: $245
  • ROI: ~62%

Why AliExpress?


AliExpress is a global giant with millions of products, making it a great candidate for affiliate marketing. The program operates on a rev-share model (typically 3–9%, depending on product category), with higher payouts for categories like fashion, accessories, and gardening.


Campaign Strategy


The affiliate chose popunder ads to avoid the hassle of creating creatives — a simple redirect to the AliExpress landing page did the trick. Initially, the campaign was narrowly targeted:


  • Mobile and tablet devices
  • iOS only (up to version 13)
  • Language: French
  • Mainstream traffic

This over-targeting led to limited traffic. After three days of low conversions, adjustments were made:


  • Removed iOS version and language targeting
  • Included both mainstream and adult traffic
  • Raised bid gradually from $0.70 to $1.56 CPM based on real-time bid recommendations

Optimization Process


After getting feedback from the account manager, several key actions improved results:


  • Reduced unnecessary targets to open the traffic funnel
  • Kept checking bid competitiveness using the platform’s pricebox
  • Adjusted bid multiple times to maintain competitive visibility
  • Lifted restrictions to accept a broader range of traffic types

These tweaks led to a significant increase in impressions and conversions by the second week.


Key Takeaways


  • Don’t over-target: Too many filters = low reach. Start broader, then refine.
  • Monitor bids constantly: Competitive bidding is crucial in high-volume traffic networks.
  • Ask for help: Your traffic source’s account managers can offer valuable insights.
  • Popunder = no creatives needed: A time-saving ad format for affiliate beginners.

Final Thoughts


This campaign earned a 62% ROI with just $151 in spend. Not bad for three weeks of passive income from a global eCommerce powerhouse. The affiliate now runs similar campaigns across multiple Tier-1 GEOs and continues to scale.


If you’re looking for a low-barrier way to enter affiliate eCommerce, this strategy proves that with smart targeting, bid management, and some patience, profitable campaigns are within reach.


Now it’s your turn to give it a shot — success favors the action-takers!




Let me know if you want a version with a more technical or beginner-friendly tone.
 
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