[Case Study] How a Popunder Campaign Generated Over $11,000 Profit Promoting iGaming Offers

[btaliat]

Hey everyone,


I’m excited to share one of our most recent and insightful case studies that demonstrates how a well-optimized Popunder campaign resulted in over $11,000 in profit while promoting iGaming offers. If you're in the affiliate or media buying space and haven’t tested Popunder traffic yet—this might just change your mind.


In this breakdown, I’ll walk you through the strategy, the challenges we faced, how we overcame them, and the exact steps we took to boost conversions significantly. Let’s dive into the details.

The Goal​

Our client in the iGaming vertical approached us with a clear objective:
Increase first-time depositors (FTDs) while maintaining a strong ROI.


They were working with multiple CPA and RevShare deals targeting GEOs in Eastern Europe and Latin America. However, their conversion rate plateaued, and their existing traffic sources weren’t delivering consistent quality.


That’s when we explored Popunder traffic as an alternative channel to scale effectively and cost-efficiently.

Initial Challenges​

While iGaming is a high-payout vertical, it comes with its own unique hurdles:

• Low deposit rates in certain GEOs, despite high click-through rates
• Bot traffic and low-quality leads from non-premium sources
• Difficulty retaining users beyond the first visit
• A need for cost-effective traffic that could scale without compromising ROI

The Campaign Strategy​

Here’s how we approached the challenge:

1. Traffic Source Selection
   We chose Popunder placements from a premium ad network known for strong global reach and effective bot filtering. These ads open under the main browser window, offering undivided user attention without interrupting their browsing.
2. GEO Targeting
   Based on the advertiser’s performance history, we prioritized Tier 2 and Tier 3 GEOs with high interest in betting and online casinos. These included markets with lower competition but decent ARPU (average revenue per user).
3. Landing Page Optimization
   We deployed pre-landers that educated users about the casino offer before sending them to the main site. This warmed up the traffic and reduced bounce rates.
4. Device Filtering
   We focused on Android mobile traffic, which turned out to be the sweet spot in terms of both volume and conversion potential.
5. Bidding Strategy
   Instead of going broad, we used smart bidding by placement and OS version, trimming low-performing sources after the first 48 hours. Manual optimization helped control costs and scale profitably.

Results​

Within the first 3 weeks, we saw:

• Over 18,000 unique visits
• Conversion rate increased by 2.8x
• More than 350 FTDs across 3 casino offers
• Total profit of $11,326.47
• Average ROI of 158%

What stood out was how fast the campaign gained traction. After filtering low-quality placements and scaling the best performers, profitability became consistent—especially when combining targeted mobile traffic with localized pre-landers.

Key Takeaways​

• Popunder traffic still works, especially for verticals like iGaming when used strategically.
• Smart targeting and aggressive optimization are essential—this isn’t a set-and-forget model.
• Always warm up your leads before sending them to the main offer. Pre-landers can double your conversion rates if done right.
• Manual bidding and regular blacklisting of poor placements can save you thousands in wasted spend.

We’ll be continuing to test new GEOs and offers with this approach. If you’re already running iGaming or other high-payout verticals, Popunder could be a hidden gem waiting to be tapped.


Let me know if you'd like to see more detailed breakdowns in future updates!