Hey everyone,I wanted to share a recent success I had in the home services niche, specifically promoting Water Damage Restoration offers. With a combination of SEO, local targeting, and structured execution, I was able to generate over $25,000 in revenue — all without paid media as the main driver.
The Strategy Behind the Campaign
I’ve always been into SEO and web development, but this was my first time tackling the water damage vertical. Before launching, I did deep research into:
- Industry trends
- Competitor tactics
- Search demand across regions
What stood out was that water damage restoration is an urgent, high-ticket service — when users search, they’re usually in immediate need of help. That urgency translates well into phone call leads, which this campaign monetized with pay-per-call payouts ranging from $70 to $1,000 per call, depending on the location and call duration.
Geo Targeting for Maximum ROI
Instead of going broad, I focused heavily on ZIP code targeting. With the help of offer managers, I was able to pull data on high-paying ZIPs — areas with strong payout history but relatively lower competition.
For each top ZIP, I did a localized SEO analysis to assess how saturated the SERPs were. In zones with light competition, I deployed laser-focused strategies, including:
- Custom landing pages
- Hyper-local content
- Unique Google My Business profiles (where feasible)
This allowed me to establish trust and visibility quickly.
Website Build + SEO Foundation
The website was built with clean architecture and technical SEO in mind. Here are some key decisions that made a difference:
- Fast page loading
- Mobile-first design
- Structured data implementation
- Intuitive internal linking
Each page followed best practices in on-page SEO: descriptive titles, clean URLs, optimized headers, and metadata.
Once the base site gained traction, I cloned the setup (with unique content) to expand into additional cities and ZIPs. This allowed me to create a small network of local lead gen sites.
Keyword Tactics
The core of the traffic came from long-tail local keywords like:
- “emergency water removal [city/zip]”
- “water damage repair near me”
- “24/7 flood cleanup [ZIP]”
Since these phrases often have buyer intent, the traffic converted very well into calls.
Keyword density was kept natural, but strategic. Every city-specific page was written to solve real user concerns, not just stuff keywords.
Content That Converts
Aside from landing pages, I added:
- FAQ sections addressing customer pain points
- Blog articles explaining the restoration process
- Detailed service pages with images and testimonials
This helped build both topical relevance and trust. The total organic results reached over 17,000 unique users with 46,000+ page views during the core campaign phase.
Backlinking and Authority Building
I secured backlinks from:
- Home improvement blogs
- Local business directories
- Guest post swaps with other affiliates
I used a healthy mix of do-follow and no-follow links to keep things natural. Anchor text was diversified — I didn’t over-optimize.
Supporting Channels: GMB and Social
Google My Business gave a big local boost where I could get listings verified. Even in areas where I couldn’t claim a physical address, I used brand mentions across platforms to boost entity recognition.
Social media wasn’t a huge driver of traffic, but it supported engagement and helped index content faster.
Data + Optimization
Tools like Google Analytics and Search Console played a key role in tracking performance. I ran A/B tests on landing pages and call-to-action buttons to improve engagement. Bounce rates were kept in check, and I achieved an average on-site engagement time of 54 seconds — solid for this niche.
The Results
All in all, this campaign brought in $25,000+ in commissions within a few months. Most of the traffic was organic, and now the sites continue to bring in recurring revenue with minimal upkeep.
Key Takeaways
- Local SEO works if you focus on intent and underserved areas.
- Don’t underestimate ZIP-level targeting.
- Build your content for humans first, not just bots.
- Protect your URLs — once something works, others may try to copy.
- GMB is underrated for lead gen. Use it where you can.
- Paid traffic can be a kickstart, but don’t rely on it long-term.
- Track everything and don’t be afraid to pivot based on the data.
Happy optimizing!