Hey everyone! If you’ve followed my previous discussions, you know I’m a huge advocate of tapping into established platforms to generate quality traffic for affiliate offers or any online business. When it comes to traffic, there are basically two routes you can take: paid or free. But even free traffic isn’t truly free—it requires your time and effort to build the systems that bring visitors in consistently.
Today, I want to share a case study on how I used Medium, the popular blogging platform, to steadily drive targeted visitors to my landing pages without spending a dime on ads.
Medium is a massive content publishing site with around 170 million users interacting monthly, and the platform attracts over 220 million visitors each month. That’s a huge pool of potential traffic if you know how to tap into it correctly.
Even if you only manage to drive a tiny fraction of that traffic to your site, it can translate into thousands of visitors every month. For me, this approach has worked well, and the traffic is only growing.
Over the course of about six to seven months, I experimented with publishing content on Medium to direct readers to my affiliate funnel. On average, my posts received between 120 and 600 visits per month, depending on the month. From those visitors, approximately 26% actually read through my content, and around 2-3% clicked through to my landing page.
While these conversion numbers might seem modest, keep in mind that this traffic is completely organic—no paid ads, no backlinks, and no aggressive marketing. It’s simply users discovering my content naturally via Google search or from within Medium’s own community.
Here’s the basic structure of my funnel:
Medium Article → Quiz Funnel → Email Capture → Affiliate Offer
I write engaging content on Medium that naturally leads readers to take a quiz on my landing page. After they complete the quiz, I collect their email addresses, then redirect them to the affiliate offer. This way, I’m not just sending cold traffic directly to an affiliate link but nurturing the audience with a funnel that builds trust and collects leads.
The key is to produce high-quality, valuable content that subtly encourages readers to visit your landing page. Contrary to popular belief, you can include affiliate links on Medium—but only if you disclose them. However, I prefer linking to my own landing pages instead of direct affiliate links, which looks more professional and trustworthy.
You can either write fresh content directly on Medium or import content from your own blog (provided you own it). Importing is safe because Medium automatically adds a canonical tag to avoid SEO penalties for duplicate content.
In my case, I created original articles specifically for Medium.
This proves that even without SEO or marketing effort, a well-written article on Medium can slowly build momentum and drive targeted traffic. Of course, not every article will take off, but when one does, the traffic flow can be significant.
Using Medium as a traffic source is an effective and low-cost way to get visitors to your affiliate funnels. It requires time and consistent content creation, but the payoff is a steady stream of organic traffic without ongoing ad spend.
Case Study: Leveraging Medium to Drive Consistent Organic Traffic to Your Affiliate Funnel
Today, I want to share a case study on how I used Medium, the popular blogging platform, to steadily drive targeted visitors to my landing pages without spending a dime on ads.
Why Medium?
Medium is a massive content publishing site with around 170 million users interacting monthly, and the platform attracts over 220 million visitors each month. That’s a huge pool of potential traffic if you know how to tap into it correctly.
Even if you only manage to drive a tiny fraction of that traffic to your site, it can translate into thousands of visitors every month. For me, this approach has worked well, and the traffic is only growing.
My Experiment
Over the course of about six to seven months, I experimented with publishing content on Medium to direct readers to my affiliate funnel. On average, my posts received between 120 and 600 visits per month, depending on the month. From those visitors, approximately 26% actually read through my content, and around 2-3% clicked through to my landing page.
While these conversion numbers might seem modest, keep in mind that this traffic is completely organic—no paid ads, no backlinks, and no aggressive marketing. It’s simply users discovering my content naturally via Google search or from within Medium’s own community.
How Does My Funnel Work?
Here’s the basic structure of my funnel:
Medium Article → Quiz Funnel → Email Capture → Affiliate Offer
I write engaging content on Medium that naturally leads readers to take a quiz on my landing page. After they complete the quiz, I collect their email addresses, then redirect them to the affiliate offer. This way, I’m not just sending cold traffic directly to an affiliate link but nurturing the audience with a funnel that builds trust and collects leads.
Content Strategy on Medium
The key is to produce high-quality, valuable content that subtly encourages readers to visit your landing page. Contrary to popular belief, you can include affiliate links on Medium—but only if you disclose them. However, I prefer linking to my own landing pages instead of direct affiliate links, which looks more professional and trustworthy.
You can either write fresh content directly on Medium or import content from your own blog (provided you own it). Importing is safe because Medium automatically adds a canonical tag to avoid SEO penalties for duplicate content.
In my case, I created original articles specifically for Medium.
Results and Observations
- I published my first article in August 2020.
- Out of the three articles I posted, only one gained meaningful traction.
- That article generated between 100 and 600+ views per month.
- The traffic was 100% organic, mainly from Google search and internal Medium recommendations.
- I didn’t build any backlinks to these articles or market them actively.
- I haven’t even optimized these posts yet to increase click-through rates to my funnel.
This proves that even without SEO or marketing effort, a well-written article on Medium can slowly build momentum and drive targeted traffic. Of course, not every article will take off, but when one does, the traffic flow can be significant.
Final Thoughts
Using Medium as a traffic source is an effective and low-cost way to get visitors to your affiliate funnels. It requires time and consistent content creation, but the payoff is a steady stream of organic traffic without ongoing ad spend.
Case Study: Leveraging Medium to Drive Consistent Organic Traffic to Your Affiliate Funnel