INTRODUCTION
After years in Forex and binary options, I hit a point where returns were shrinking fast. Regulations were getting tighter, competition was fiercer, and margins weren’t what they used to be. It was time to pivot.
I decided to explore microloan offers—low-ticket but high-demand financial services. I’ve always preferred GEOs in Latin America and Europe over expensive tier-1 markets, so when I spotted a promising CPA offer targeting Mexico, I knew I had to test it. And just to make things more interesting, I combined it with one of the most talked-about ad formats in the affiliate space right now: Push Notifications.
The result? A tidy profit of $891 on a $621 ad spend. Here’s how it happened.
CAMPAIGN BASICS
Campaign Period: July 12 – August 31
Offer Type: Responsive Microloan – Mexico
Ad Format: Push Notifications
GEO: Mexico
Traffic Source: Push ads (mobile + desktop)
Spend: $621
Revenue: $1,512.05
Net Profit: $891.05
WHY PUSH NOTIFICATIONS?
Push has been on my radar for months, and after meeting some folks at a recent conference who swore by its performance in the finance vertical, I was convinced to test it. The direct delivery to a user’s device, coupled with native-looking creatives, seemed like a perfect match for a financial service offer.
TARGET AUDIENCE & CREATIVES
From my Forex days, I knew the sweet spot for this type of offer:
- Students
- Families living paycheck-to-paycheck
- People in need of quick, short-term financial help
That insight shaped my creative direction. No flashy images. No irrelevant clickbait. I went with simple visuals of money and bright, clean backgrounds—just enough to grab attention without overpromising.
Ad Copy Example:
- Title: ¿Necesita efectivo hoy? (Need cash today?)
- Description: Solicite ahora y obtenga hasta $3000 (Apply now and get up to $3000)
All copy was in Spanish, professionally localized by a native Mexican freelancer I found for $4. Worth every penny—native language always wins trust.
CAMPAIGN STRUCTURE
I started with two campaigns:
- Android mobile users – Push only
- Windows desktop users – Push + Banner creative
Both campaigns had:
- CPC bidding
- Frequency cap: 1/24
- Activity targeting: “High”
- Initial daily budget: $15
- Total cap per campaign: $150
RESULTS & OPTIMIZATION
Early results: Desktop push with banners had double the CTR of mobile-only push. However, mobile still brought larger traffic volume, which meant more conversion opportunities.
Encouraged, I tested a third campaign—Android push targeted at the “Low” activity group. The logic? Lower CPC and untapped traffic could yield better ROI even if CTR dipped.
What happened surprised me:
- CTR for “Low” activity audience was 5x higher than the “High” activity group
- Conversion rates stayed about the same
- ROI jumped due to the cheaper clicks
The “unexpected” low-activity campaign ended up being the most profitable of the three.
FINAL STATS
- Total Clicks: 122,658
- Total Spend: $621
- Conversions: 810
- Revenue: $1,512.05
- Net Profit: $891.05
- ROI: 69%
KEY TAKEAWAYS
- Don’t underestimate “Low” activity audiences—sometimes they’re gold.
- Test everything, even settings you think might underperform.
- Native language creatives are a must for trust and conversions.
- Simple, relevant visuals beat over-the-top clickbait in finance offers.
- Desktop traffic can have higher CTR, but mobile often wins on sheer volume.
Next steps for me? Testing more ad creatives, experimenting with bid adjustments, and exploring other verticals like e-commerce and nutraceuticals. And yes—push notifications with banners are staying in my toolkit.