The company’s core mission is to create a better experience for all stakeholders—advertisers, franchises, publishers, and end users—by leveraging AI, automation, and first-party data to improve campaign performance, operational efficiency, and revenue outcomes.
Key Products & Notable Statistics
Media & Attribution
- 237% lift in paid search conversions
- 213% offline sales lift
- 30% increase in ad performance with DCO integration
- 13.1 billion+ connected TV (CTV) impressions purchased
DCO & Creative Automation
- 50% boost in overall campaign performance
- 4× reduction in creative production costs
- 2–5× higher conversion rates
- 70% decrease in creative production time
- 60% more clicks on dynamic creatives
- 200,000 creative variants tested in parallel
Franchise & Multi-Location Marketing
- 44% increase in organic traffic
- 80% of targeted keywords reach the first page
- 92% increase in Google Business Profile actions
- 77% ad copy conversion rate
- 9:1 return on ad spend (ROAS) from local offline sales
- 33% more efficient CPC over five years
Publisher Experiences
- 84% increase in user commenting
- 9% engagement rate
- 200% increase in monthly unique users
Supply-Side Platform (SSP)
- Ranked among the top 5 demand partners
- Serves 500+ publisher and agency partners
- Processes over 30 billion monthly ad requests
Pricing Model
COOL Media operates on a transparent revenue-share model, particularly in offerings like their Demand Marketplace. Publishers are typically only charged based on incremental revenue generated, not flat fees—especially if they bring their own demand sources like Google.Other offerings likely follow a customized pricing model, depending on the client's vertical, campaign size, and scope of services required. Exact pricing details require a consultation.
Summary Table
| Section | Highlights |
|---|---|
| Overview & Mission | Unified ad tech platform leveraging AI and automation |
| Core Products | Attribution, DCO, Franchise marketing, Publisher tools, SSP |
| Performance Metrics | Strong lift across conversions, engagement, ROAS, and impressions |
| Pricing | Revenue-share model; customized per client |
| Growth & Reach | Industry-recognized; serves 350M+ users monthly |
Final Thoughts
Cool.co (COOL Media) positions itself as a cutting-edge, full-spectrum ad tech provider, integrating creative automation, data-driven media strategies, and platform monetization under one roof. Their solutions consistently show strong performance metrics and measurable business impact.While pricing is tailored and not publicly listed, the value proposition is clear: performance-based billing, efficiency-driven automation, and enterprise-grade scalability. Businesses looking to elevate their digital marketing or monetization efforts would find COOL Media to be a capable and future-proof partner.