Do I need to perform SEM on my website always?

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btaliat

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I just heard about SEM, Search Engine Marketing. I learnt it is what website owners need if they want to get their website ranked on SERPs. I have been gisted on how it works. However, I don't know if I need to be performing search engine marketing on my website always or I just need to perform it once and for all.

I will be glad if I can be supplied an answer to know how often I need to be performing SEM. Thanks in advance.
 
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