Yes, slow banner loading can affect bounce rates. When a banner takes too long to appear, users might scroll past or even leave the page before they see the ad. This means fewer impressions, fewer clicks, and wasted budget. On mobile especially, people expect pages to load fast. If something delays that experience, it can push them away. To avoid this, try using lighter images, compress files when possible, and make sure your banners are optimized for different devices. Faster loading gives your ad a better chance to be seen and clicked. Have you noticed how loading time affects your own banners or pages?
