Push ads are often considered a cost-effective marketing tool due to their low entry costs and ability to target specific audiences. However, while they offer an affordable alternative, their effectiveness can vary, which may not fully mitigate the risk of non-performance. The key to maximizing push ads lies in precise targeting and message relevance. If poorly executed, even a cost-effective campaign can underperform, leading to wasted resources. The risk of non-performance can be reduced by continually optimizing ad content, timing, and audience segmentation. In essence, the cost-effectiveness of push ads doesn't guarantee success, but with data-driven adjustments and strategic planning, the likelihood of achieving positive outcomes can be significantly improved.