Does using link shorteners harm email deliverability?

Daniel

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Using link shorteners in affiliate email campaigns can sometimes affect deliverability. Most email service providers scan messages for spammy behavior, and shortened links can raise red flags. Spammers often use link shorteners to hide harmful URLs, so when your email includes one, it might be treated with suspicion. That can lead to your message going to the spam folder, even if your content is safe. Also, if you're using a common free link shortener, and others are abusing that same service, it could affect your emails too.
Instead of shortening links, it's better to use your custom domain or a trusted redirect that clearly shows where the link is going. This not only helps deliverability but also builds trust with your subscribers. People feel safer clicking on links they can understand. Have you ever thought about what kind of links you're sending out in your emails and how they might be seen by spam filters?
 
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