DoublePimp, now operating under the TwinRed brand, is a prominent ad network focused on the adult industry. Established in 2008, it originally gained traction by managing pop-under ad campaigns for major publishers. Notably, it served as the Agency of Record for Mindgeek in 2010 and later became the exclusive media buyer for LiveJasmin in 2018—demonstrating its deep roots in high-profile adult content platforms.
Traffic & Market Statistics
- DoublePimp.com receives around 606,000 daily visitors, translating to approximately 18.4 million monthly visits. It ranks #45,137 globally and draws most traffic from the U.S., Germany, Azerbaijan, and the UK.
- Its subdomain engine.phn.doublepimp.com, aligned with the TwinRed platform, commands even greater reach: about 1.06 million daily visitors and 32.3 million monthly visits, ranking #3,594 globally.
- Overall usage trends show that over 2,253 sites currently use DoublePimp/TwinRed technology, with 88.9% of them operating within the adult industry.
Monetization & Pricing (CPM & Payouts)
Ad Formats & CPM Rates
TwinRed offers a robust suite of ad formats, including:
- Video pre-rolls
- Popunders
- Display banners
- Native ads
- Push notifications
- Full-page interstitials
Its CPM (cost per thousand impressions) rates are especially strong for adult content:
- France: €1.18
- Germany: €1.14
- USA: €1.112
- Brazil: €1.191
Lower CPMs apply in regions like China, India, and Bangladesh.
Payment Terms & Fees
- Minimum payout thresholds:
- $50 via Paxum
- $100 via PayPal
- $500 via Wire Transfer (ACH)
- Publishers receive earnings within about 30 days after month-end, contingent on the network’s collection from advertisers.
- TwinRed retains a 50% fee on all ad revenue; payout gateways (particularly PayPal and wires) may also incur additional processing fees.
Strengths & Weaknesses
Pros
- Exceptional CPM rates in the adult ad market
- Wide range of effective ad formats allows flexibility in monetization
- Easy-to-use self-service platform for campaign control
- Support available via email, Telegram, and Skype, offering accessible and responsive communication
Cons
- Heavy reliance on managers for ad tags, limiting autonomy
- No referral program available to bolster passive earnings
- Terms and conditions can be ambiguous around earnings deductions for fraud or advertiser discrepancies
- 50% revenue share may be steep compared to some competitors
Summary
Overall, TwinRed (formerly DoublePimp) remains a strong contender for adult publishers looking to maximize revenue. Its standout CPM rates, broad ad format support, and user-friendly platform make it a compelling choice. However, the steep revenue split and lack of referral incentives may cause some publishers to seek alternatives. For those comfortable with the adult niche and seeking solid monetization, TwinRed remains a top-tier option—but it’s wise to review the terms thoroughly to assess fit for your needs.