EmpireClix is a Netherlands‑based performance ad network that operates globally, offering CPM-based advertising and affiliate services. The platform provides solutions for both publishers looking to monetize traffic and advertisers seeking targeted impressions. Despite limited public reviews, its infrastructure and offering suggest a full-featured advertising platform.
2. Publisher (Affiliate) Offering
Commission Structure
- EmpireClix pays publishers on a CPM (cost-per-thousand impressions) basis.
- The minimum payout threshold is $50, with payments issued on a Net-30 schedule.
- Supported payment methods include Payoneer, cryptocurrencies, Wire transfer, Paxum, Revolut, and others.
- Affiliates can earn a 5% referral commission by referring other publishers.
Program Details
- The program is single-tier, rewarding affiliates for direct referrals and conversions only.
- The commission model is structured as a percentage-based payout, though exact rates are not disclosed.
- Global traffic is accepted, with tools for promoting via banners, text links, and tracking software.
- Cookies used for tracking have a 60-day duration, enhancing conversion credit attribution.
3. Advertiser Offering
Ad Formats & Cost Model
- Advertisers can run pop-under and banner ads.
- The pricing model is CPM-based, offering cost-per-impression campaigns.
- A minimum deposit of $250 is required to start advertising.
Performance & Targeting
- EmpireClix claims a reach of approximately 6 million impressions daily across international markets.
- The platform supports advanced targeting, including:
- GEO targeting
- Device and OS segmentation
- ISP and carrier filtering
- IP and browser targeting
- Language and time scheduling
- Demographic filtering and frequency capping
- Retargeting and blacklist/whitelist options
- Anti-fraud mechanisms for campaign safety
- Popular verticals include dating, gambling/betting, and sweepstakes.
4. Rates & Traffic Insights
While specific CPM rates are not published, general industry benchmarks suggest publishers may earn between $0.10 to $0.55 per 1,000 impressions, particularly in Tier-1 traffic zones like the US, UK, and Germany. Actual rates on EmpireClix will depend on traffic quality, ad format, and niche relevance. For advertisers, CPMs will vary based on targeting complexity and competition within a chosen vertical.5. Strengths & Considerations
Strengths
- Wide range of payment methods and relatively low payout threshold for publishers.
- Broad international reach with daily delivery potential of millions of impressions.
- Comprehensive targeting options for advertisers seeking high precision.
- Incentives for affiliate referrals through a commission bonus.
- Strong alignment with high-converting verticals such as dating and gambling.
Considerations
- Exact commission and CPM rates are not disclosed publicly, making performance predictability difficult.
- Limited online reviews or case studies can make it challenging to assess trustworthiness or ROI.
- Advertisers may need to conduct test campaigns to evaluate traffic quality and conversion potential.
6. Summary
EmpireClix is a globally focused CPM-based advertising network serving both publishers and advertisers with a variety of monetization and targeting tools. Its support for pop-under and banner formats, combined with niche targeting capabilities and modern payment options, makes it attractive for users in certain verticals. However, the lack of transparent commission data and limited third-party validation may require cautious onboarding.
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