Overview
EveryPlate is owned by HelloFresh and targets the budget-conscious segment of the meal kit market. Meals are priced as low as $4.99 per serving, making it one of the most economical options available. Unlike gourmet meal kits with elaborate ingredients, EveryPlate sticks to tried-and-true comfort food staples like pasta bakes, skillet meals, and hearty bowls.
Pros:
- Affordability – Among the lowest per-serving prices in the industry.
- Simple Recipes – Most meals take about 30 minutes to prepare.
- Customizable Plans – Choose from 2-6 servings and 3-6 meals per week.
- Fresh Ingredients – Quality produce, meats, and pantry staples included.
Cons:
- Limited Dietary Options – Not ideal for vegetarians, vegans, or gluten-free diets.
- No App – Lacks a dedicated mobile app (users must manage plans through the website).
- Basic Meals – Not as gourmet or diverse as higher-end meal kits.
Meal Variety & Taste
EveryPlate rotates its weekly menu with over 25 recipes featuring categories like "Veggie," "Family Faves," and "Premium" (which cost a bit extra). While not gourmet, the meals are tasty, well-seasoned, and filling. Dishes such as Creamy Dijon Chicken and Sweet Soy Pork Bowls offer balanced nutrition without complex prep.
Delivery & Packaging
Meals are delivered in recyclable boxes with pre-portioned ingredients, though EveryPlate doesn’t separate items by recipe. Some prep is required (e.g., chopping vegetables), which helps keep costs down.
Affiliate Program Details
EveryPlate offers an affiliate program through platforms like Impact and ShareASale, making it an attractive option for bloggers, influencers, and content creators in the food, lifestyle, and frugal living niches.
Affiliate Highlights:
- Competitive Commission – Up to $20 per new customer sign-up.
- Cookie Duration – Typically 30 days.
- Marketing Materials – Access to banners, text links, and exclusive promo codes.
- High Conversion – Appeals to a broad audience due to low entry cost.
Final Verdict
EveryPlate delivers serious value for the price. It’s not trying to compete with gourmet services—it's aiming to make weeknight dinners simple, quick, and affordable. If you’re looking for an economical way to enjoy meal kits, and you don’t mind doing a little prep, EveryPlate is one of the best choices available.
For affiliate marketers, EveryPlate’s low price point and broad appeal translate to strong conversion potential and reliable commissions.