[Follow Along] First Steps into PPC – My Health Insurance Campaign Journey

btaliat

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Hey everyone,


It’s been a while since I started a new journey here, and this time I’m stepping into something fresh – running my very first PPC campaign. I’ve been reading, planning, and watching others share their journeys for a while, but now it’s time to put theory into practice. My goal is simple: learn, test, and hopefully make a profit along the way.


Since this is my first attempt at PPC, I’m keeping things straightforward and not overcomplicating it. Still, I know there’s a lot I don’t know yet, so if you notice any way I can improve, I’m open to all suggestions. Every bit of advice counts.


Here’s where I’m at right now:


  • Offer Selection: I decided to go with a health insurance offer. From my research, it has a decent payout and is in a niche that has consistent demand.
  • Network: The offer is from MarketCall, and I reached out to my affiliate manager for guidance before starting. Unfortunately, they weren’t online at the time, so I decided to just dive in and get the ball rolling.
  • Campaign Creation: I set up my campaign on Google Ads (AdWords). Since this is my first time, I kept the structure clean and organized so it’s easier to analyze performance later.
  • Approval Process: I submitted my campaign details and even shared screenshots for the offer approval. I want to ensure everything’s compliant before pushing traffic.
  • Budgeting: I’m starting with a $30 daily budget. My plan is to collect enough data first before making any big changes or scaling.

My current focus is to learn as much as possible about optimization – things like refining keywords, improving CTR, and keeping CPC under control. I’m aware that with PPC, small tweaks can make a big difference in the ROI.


I’ll be testing different ad copies and maybe a couple of landing pages if the initial results show promise. I also want to track which keywords bring in the highest quality leads, as this will guide my bid adjustments.


I know I might make mistakes along the way, but that’s part of the process. The important thing is to gather data and improve with every step. If I can turn this campaign profitable, it will give me the confidence to try other niches and traffic strategies.


Goals for the next few days:


  1. Monitor CTR and see which ads get the most engagement.
  2. Track conversion rate once traffic starts coming in.
  3. Identify underperforming keywords and either pause or adjust them.
  4. Consider split-testing different ad headlines and descriptions.

I’ll be updating this thread daily with progress reports – whether it’s wins, losses, or lessons learned. Hopefully, over time, this will be a solid learning experience not only for me but also for others thinking of getting into PPC.


Let’s see where this journey takes me!
 
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