Hey everyone,
I wanted to share my latest experience running native ads through Dable, which is currently one of the biggest native ad networks in Asia. If you’ve ever thought about scaling into Asian markets or targeting high-intent, premium audiences, this might interest you.
Dable isn’t just another native ad platform. They’ve built an ecosystem that connects advertisers to 3,000+ premium media sites across countries like Korea, Japan, Taiwan, Indonesia, Vietnam, Malaysia, Thailand, and even Australia. Their selling point is what they call Customer Discovery—basically, their system uses user profiles and AI-powered personalization to identify and expand reach to the people most likely to engage with your offer.
On top of that, they’ve recently launched Dable Native Ad Exchange, which lets advertisers buy ad units via RTB from a massive inventory pool across Asia. This makes it easier to test different formats and placements without having to negotiate separately with publishers.
For this campaign, I decided to go into the dating/marriage niche, but with a premium twist. The client was Soohyun, a high-end marriage consulting agency in Korea that works exclusively with white-collar professionals. Their services aren’t cheap, but they have a near-perfect satisfaction rate—so the quality of the leads mattered more than sheer volume.
We needed leads from people genuinely interested in marriage services. Previously, the client had been running banner ads, but engagement was low. The issue was that marriage services require high involvement, and generic display banners just weren’t pulling people in.
Instead of pushing standard banners, I decided to completely change how we presented the offer.
Compared to the client’s existing banner campaigns:
The personality test ads, in particular, outperformed everything else. People who completed the test were much more likely to move forward in the funnel because they were already engaged.
I’m going to keep experimenting with Dable, especially for other high-ticket offers in markets like Japan and Taiwan. Native ads in Asia are still underused compared to Facebook or Google, so there’s a lot of room for growth.
I’ll keep posting updates as I test different verticals and creative strategies. If anyone else here has tried Dable or is running campaigns in the Asian market, I’d love to hear your experiences.
I wanted to share my latest experience running native ads through Dable, which is currently one of the biggest native ad networks in Asia. If you’ve ever thought about scaling into Asian markets or targeting high-intent, premium audiences, this might interest you.
Why I Chose Dable
Dable isn’t just another native ad platform. They’ve built an ecosystem that connects advertisers to 3,000+ premium media sites across countries like Korea, Japan, Taiwan, Indonesia, Vietnam, Malaysia, Thailand, and even Australia. Their selling point is what they call Customer Discovery—basically, their system uses user profiles and AI-powered personalization to identify and expand reach to the people most likely to engage with your offer.
On top of that, they’ve recently launched Dable Native Ad Exchange, which lets advertisers buy ad units via RTB from a massive inventory pool across Asia. This makes it easier to test different formats and placements without having to negotiate separately with publishers.
The Offer I Tested
For this campaign, I decided to go into the dating/marriage niche, but with a premium twist. The client was Soohyun, a high-end marriage consulting agency in Korea that works exclusively with white-collar professionals. Their services aren’t cheap, but they have a near-perfect satisfaction rate—so the quality of the leads mattered more than sheer volume.
The Challenge
We needed leads from people genuinely interested in marriage services. Previously, the client had been running banner ads, but engagement was low. The issue was that marriage services require high involvement, and generic display banners just weren’t pulling people in.
The Strategy
Instead of pushing standard banners, I decided to completely change how we presented the offer.
- Switching to Content-Based Ads – We ran article-style native ads instead of direct banners. The content was informative, engaging, and designed to pull people in naturally.
- Personality Test Approach – To make the ads more interactive, we created “personality test”-type content that tied into relationship compatibility and readiness for marriage. The quiz results funneled users into the offer.
- Precision Targeting – We leveraged Dable’s personalized recommendation logic to only show ads to people most likely to be interested, based on browsing patterns and engagement history.
- Time & Day Segmentation – We organized campaigns to run at specific times and days of the week when engagement rates were historically higher for the target audience.
- Multi-Device Optimization – We ran variations for both desktop and mobile, tailoring creatives for each.
The Results
Compared to the client’s existing banner campaigns:
- CTR increased significantly – The content-style ads were more relevant and engaging, pulling in more clicks.
- CPC dropped – Better targeting meant we weren’t wasting budget on uninterested users.
- Lead quality improved – We generated a healthy number of qualified leads, with a noticeable jump in conversion rates for consultations.
The personality test ads, in particular, outperformed everything else. People who completed the test were much more likely to move forward in the funnel because they were already engaged.
Key Takeaways
- Native works better for high-involvement services – People are more willing to engage with stories, quizzes, and educational content than with “in-your-face” banners.
- AI-powered targeting can save money – Reaching only the most relevant audience helped us lower CPC while boosting results.
- Testing timing & device-specific creatives is worth it – Matching the right content with the right moment gave a nice lift in performance.
I’m going to keep experimenting with Dable, especially for other high-ticket offers in markets like Japan and Taiwan. Native ads in Asia are still underused compared to Facebook or Google, so there’s a lot of room for growth.
I’ll keep posting updates as I test different verticals and creative strategies. If anyone else here has tried Dable or is running campaigns in the Asian market, I’d love to hear your experiences.