Food52 is a renowned online platform that blends high-quality editorial content with a thoughtfully curated e-commerce experience. Founded by former New York Times food editors Amanda Hesser and Merrill Stubbs, Food52 has evolved into a lifestyle brand that caters to home cooks, design lovers, and culinary aficionados alike. It stands out not only for its distinctive products but also for its vibrant community-driven approach.
Product Offering
Food52 offers a well-curated collection of kitchenware, home decor, tabletop essentials, pantry staples, and exclusive collaborations. Each product is selected with a strong emphasis on aesthetics, sustainability, and craftsmanship. From artisanal ceramics and heirloom-quality cookware to chef-approved tools and seasonal recipes, Food52 appeals to those who appreciate form and function equally.
One of the platform’s biggest draws is its Five Two line—a house brand designed in collaboration with the Food52 community. These products reflect real customer input and practical innovation, such as the Five Two Ultimate Apron and cutting boards with built-in features.
Editorial Content & Community
What differentiates Food52 from other marketplaces is its robust editorial content. The site features recipes, guides, kitchen tips, and home inspiration articles written by professionals and community members. There's also an active Food52 community, where users can exchange cooking advice, join contests, and share their kitchen experiences.
Affiliate Program Details
Food52 runs an affiliate program through multiple affiliate networks, including ShareASale and Skimlinks. Here are some key highlights:
- Commission Rate: Typically ranges from 5% to 8%, with opportunities for higher rates for top-performing affiliates.
- Cookie Duration: Usually 30 days, giving affiliates a reasonable window to earn commissions.
- Product Catalog: Thousands of SKUs across kitchen, dining, and home categories.
- Support & Resources: Affiliates are provided with banners, product feeds, seasonal promotions, and access to an affiliate manager.
This program is ideal for bloggers, influencers, and niche content creators in food, design, lifestyle, and wellness.
Final Verdict
Food52 is more than just a shopping site—it’s a community and content hub that celebrates the joy of cooking and home living. With its premium product range, authentic editorial voice, and strong affiliate program, it offers real value to both customers and partners. Whether you're a home cook looking for unique finds or an affiliate seeking a stylish brand to promote, Food52 is a top-tier choice.