I've been feeling a bit confused about whether native ads can work well without using advertorials. I've mostly relied on advertorial-style content in my campaigns because it seems to blend naturally with editorial feeds. I tried a few ads without that format to see how they perform.
I tested straightforward product-focused ads and some more visual creatives. The results were mixed, and I'm not sure if the approach was strong enough to engage users. It feels like there's a fine line between being direct and staying native.
I'm still exploring different strategies. Have you ever made native ads work without using advertorials?
I tested straightforward product-focused ads and some more visual creatives. The results were mixed, and I'm not sure if the approach was strong enough to engage users. It feels like there's a fine line between being direct and staying native.
I'm still exploring different strategies. Have you ever made native ads work without using advertorials?