Have you noticed differences in performance between mobile and desktop native ads?

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Brajet

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Native ads often feel overhyped when it comes to performance across devices. I've run campaigns targeting both mobile and desktop users. The results surprised me. Mobile clicks came in high, but conversions didn't always follow. Desktop showed fewer clicks with better engagement overall.

I tracked metrics closely and adjusted budgets to see where the real value lies. Testing different creatives on each device helped reveal some clear patterns. The experience has been eye-opening and keeps me questioning assumptions.

Have you noticed differences in performance between mobile and desktop native ads?
 
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