How are you dealing with click fraud and bot click on native ads platform?

btaliat

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A friend of mine has lamented to me what he's going through while promoting his affiliate offer with native ads. He told me that he's been experiencing click fraud from majority of his audience for a long period of time, making him losing the money he's using in running the native ads.

I have suggested some procedures which I think may work, which include using IP blocking tools. What other tools do you think he can use to get required results?
 
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