How can emotional triggers boost conversions in weight loss display ads?

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Brajet

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I thought creating weight loss display ads would be easy, like eating a salad instead of cake. I've experimented with different headlines and images that tug at feelings. Some ads show happy transformations while others highlight struggles. I even tried mixing in a few emotional words to see if they hit home.

I ran a couple of campaigns and tracked how people reacted. The results surprised me. Some ads got clicks, others just got ignored. It feels like I'm on a treasure hunt without a map.

How can emotional triggers boost conversions in weight loss display ads?
 
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