How can I bid for a long-term keyword on SEM?

[btaliat]

For a newbie or users that want to rank easily, focusing on long-tail keywords is not an uncommon strategy. The first step in doing this will include using keyword research tools to identify the right keywords that are likely trend based on users intention.

Then there is a need to make adjustments on some SEM platform, like Google Ads, to adjust its Cost Per Click. What other strategies do you think can be done to get this done? Share it in the comment section.