How can I split my budget between pop ads and redirects in a smart way?

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A smart way to split your budget is to test both pop ads and redirects with a small amount first. See which one brings better conversions at a lower cost. Once you get enough data, you can put more money into the one that works better while still keeping a bit on the other for testing. For example, you can do 60 percent on the better performer and 40 percent on the second. This helps you grow without putting everything into one method. What other ways do you think can help balance spending across both traffic types?