How can I successfully measure my Return on Investment for my SEM campaigns?

btaliat

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SEM campaigns are not just carried out for fun but to target a particular thing, which may be traffic. This means, there is a need to get it measured on some daily basis, at least to know whether there is an increment or decrease in the campaign.

Do you know some of the metrics that can be used to carry this out? You can share it in the comment box for others to learn more on how they can get their Return on Investment on SEM campaigns calculated.
 
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