How can I test different audiences in a DSP to see which one converts better?

[Daniel]

To test different audiences in a DSP, you can create separate campaigns or ad groups for each audience type. Keep the same ad creative for all groups so you can compare fairly. Let the campaigns run with equal budgets, then check which audience gives you more clicks, signups, or sales. Most DSPs let you target by interest, behavior, location, or even website visits. After testing, pause the low-performing audiences and put more budget into the ones that convert better. It’s also useful to track each audience group with a clear label so you can monitor them easily. How do you usually choose who to target first?