Heatmaps can really help you understand what people do when they land on your page after clicking your display ads. They show where users click, how far they scroll, and which parts get attention. If most clicks happen on non-clickable areas, you might need to adjust your layout or call-to-action buttons. If people aren't scrolling down, it could mean your important content is placed too low. You can also see if visitors are ignoring parts of the page where you expected engagement. With this kind of insight, you can move key elements like signup buttons, product info, or forms to places where people are actually looking. Testing different versions after checking heatmap data can help you improve performance over time. Have you tried anything like this?
How can I use heatmaps to improve landing pages for display traffic?
- Thread starter Daniel
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