Clicks and page views can help improve your targeting by showing which users are more interested in what you’re promoting. If someone clicked on a product page or visited certain parts of your site, it means they showed interest. You can use that behavior to retarget them with display ads. For example, someone who viewed a product but didn’t buy could be shown an ad for that same product later. You can also group users based on what they looked at and show each group different ads that match their interests. This can make your ads feel more relevant and increase your chances of getting conversions. Has anyone else used user actions to build stronger campaigns?