Validating the genuineness of a push advertisement in affiliate marketing involves multiple steps. First, examine the source and credibility of the ad by checking if it comes from a reputable affiliate network or marketer. Authentic ads typically provide clear information about the product and company. Next, verify the product claims by researching independent reviews and user feedback to ensure accuracy. Analyzing the ad's content for exaggerated promises or misleading language can also indicate potential dishonesty. Additionally, tracking the ad's performance and conversion metrics helps assess if it aligns with realistic expectations. Finally, using third-party tools to detect fraud or click spam further ensures authenticity. Together, these measures help confirm that a push advertisement is genuine and trustworthy in the affiliate marketing space.