How do GDPR or CCPA impact tracking and affiliate cookie usage?

Daniel

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Both GDPR and CCPA are privacy laws that affect how websites track visitors and use cookies. If you're using affiliate links, it's important to understand how these rules work. GDPR, which applies to people in the EU, requires websites to ask for clear permission before placing tracking cookies. That means visitors must agree before cookies can track their activity for affiliate sales. CCPA, which applies to California residents, doesn’t require consent in the same way but does give users the right to know what data is collected and to opt out of it. So, if your traffic includes people from these places, it’s smart to show a cookie notice and let users make a choice. How are you handling cookie permissions right now?
 
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