Choosing the right keywords for contextual ads means picking words that match the topic of the pages where your ads will appear. Start by thinking about what your product or offer solves, then list common search terms or phrases people might read about when interested in that topic. Use tools to check keyword suggestions and look for ones that are not too broad but still get attention. For example, instead of just “weight loss,” a better keyword might be “easy weight loss tips” or “home workouts for beginners.” The goal is to match your ad with the kind of content that your ideal audience is already reading. What’s your way of finding good keywords for better ad placement?