How do I create reports that show the true ROI of my push notification affiliate campaigns?

[Daniel]

To show the real return on investment from push notification campaigns, it helps to focus on more than just clicks and impressions. You need to look at how much you’re spending compared to how much you’re earning from conversions. Start by tracking each campaign’s spend, the number of clicks, leads, and actual sales. Then calculate how much profit you’re getting after removing all costs. Use tracking platforms like Voluum or RedTrack to keep everything organized. They let you break down performance by ad, offer, and traffic source. It’s also important to separate one-time conversions from repeat buyers so you don’t miss the full picture. Good reporting helps you know what’s really working. Has anyone tested other ways to measure real ROI?