How do I deal with unsubscribes and complaints?

Daniel

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Unsubscribes and complaints are part of email marketing, especially when promoting affiliate offers. The best way to deal with them is by first understanding why people are leaving or complaining. It could be too many emails, messages that don’t match their interest, or content that feels too pushy. To reduce this, always send emails that are clear and useful. Also, give subscribers the option to choose how often they want to hear from you. Make the unsubscribe link easy to find. Hiding it might only lead to spam complaints. Try to avoid sending emails to people who haven’t opened your messages in a long time. That can affect your sender reputation. Complaints should be taken seriously because they can hurt your email deliverability. Use them as a sign to improve your content. How do you think people should respond when someone clicks “unsubscribe”?
 
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