Sometimes the numbers you see on the DSP and the affiliate network don’t match. This can happen for many reasons like tracking loss, delayed reports or ad blockers. One way to reduce this is by using a strong tracker between the DSP and the network. Make sure your postback or pixel is set up correctly. Also, use the same time zone and currency across platforms. It helps keep your reports aligned. Checking redirects and testing links often can also catch missing data. What other steps can help improve the accuracy of tracking across both sides?
How do I fix differences between data from DSPs and affiliate networks?
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