Handling unsubscribes the right way is very important in push notification marketing. Users should always have a clear option to stop getting messages. This can be a simple button or setting in their browser or app that lets them turn off notifications. You should also respect their choice right away and stop sending them messages once they unsubscribe. Pushing messages to people who already asked to stop can hurt your reputation and may even get you banned from platforms or affiliate networks. It also helps to remind users from time to time that they can unsubscribe anytime, which builds trust. What are some simple ways you’ve found to manage unsubscribes smoothly?