Adding keywords to banners helps catch attention when someone sees something that matches what they are already looking for. One way is to include the keyword directly in the headline or image text, especially if you’re targeting that word in your campaign. Some tools allow dynamic text, which means the banner can change depending on the user’s search or interest. This makes the ad feel more connected to what the person cares about. Just make sure the keyword fits naturally and doesn't confuse the message. Has anyone tested banner designs that change based on the audience or keyword being targeted?
How do I insert keywords into banners to make them more relevant?
- Thread starter Daniel
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