If your ad keeps showing and the number of clicks starts to drop, it might mean people are no longer paying attention to it. This can happen when the same users see the ad too often and get used to it. You may also notice your cost goes up while conversions stay low. That’s a sign the traffic is getting tired. Checking the frequency cap and performance over time can help you spot this. Changing the ad creative or targeting new users can help fix it. What other ways do you think can help when an ad starts losing attention?
How do I know when my ad is being shown too much and people are ignoring it?
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