To keep your pop-up ads from being annoying, timing and design matter a lot. Don’t show them immediately after someone lands on the site. Give a few seconds or wait until they scroll a bit. Keep the design clean, and don’t use too many flashing colors or sounds. Also, make sure the message is clear and adds value. Whether it’s a discount or a helpful guide, give people a reason to want to click. Avoid using too many pop-ups at once or asking for personal info right away. What’s your take on using pop-ups in a smart way that won’t scare users off?