Setting a budget for your first display ad campaign starts with knowing how much you’re willing to spend without expecting immediate profits. It helps to break down the amount by how many days you want the campaign to run and how much you want to spend per day. Start low, maybe with a daily spend you’re comfortable testing with, then keep an eye on performance. You don’t need thousands to start, but it’s important to track your ad costs and compare them with what you earn from conversions. Also, factor in the cost of creatives and a tracker if you’re using one. Keep things simple at first and scale up once you know what's working. Has anyone tested different starting budgets for display ads before?
How do I set a realistic budget for my first display buy?
- Thread starter Daniel
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