How do I split‑test different banner creatives effectively?

Daniel

Active member
Joined
Jun 3, 2025
Messages
2,202
Reaction score
0
Points
36
Split-testing banners is a smart way to see what works best. Start by changing only one thing at a time, like the headline, color, image, or call to action. This makes it easier to know what caused the change in results. Run your different banners at the same time under similar conditions so the test stays fair. Give the test enough time and impressions before making a decision. If one version clearly gets more clicks or conversions, then focus more budget on that one. Avoid testing too many versions at once so the data stays clear. What has been your experience with testing banners like this?
 
  • We value your privacy

    We use essential cookies to make this site work, and optional cookies to enhance your experience.

    See further information and configure your preferences

    These cookies are required to enable core functionality such as security, network management, and accessibility. You may not reject these.
    We deliver enhanced functionality for your browsing experience by setting these cookies. If you reject them, enhanced functionality will be unavailable.
    Cookies set by third parties may be required to power functionality in conjunction with various service providers for security, analytics, performance or advertising purposes.
Top