To target people who are ready to buy, focus on showing your ads to those who have already shown interest in the product or something similar. This can be done by using high-intent keywords, custom audiences, or retargeting those who visited a product page but didn’t complete a purchase. You can also aim your ads at people searching for reviews, comparisons, or discount codes, because those are signs they’re close to making a decision. Try placing your ads on websites or platforms where users are in a buying mindset. Another thing that helps is using strong call-to-action messages that speak directly to their intent, like “Buy now” or “Limited time offer.” What’s your approach when trying to reach people at this stage?
