Finding the right number of times to send push notifications can help you keep your audience interested without pushing them away. One way to test this is by dividing your subscribers into smaller groups. You can send one group a notification every day, another group a few times a week, and maybe another group once a week. After a few days or weeks, compare how many people opened, clicked, or unsubscribed. If more people unsubscribe from the daily messages, that may be too much. If one group gets more clicks with fewer messages, that might be a better choice. Testing this way can help you find a balance between staying visible and not being annoying. What other methods have helped people find the right sending pace?
How do I test different push notification frequencies without losing subscribers?
- Thread starter Daniel
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