Cohort analysis can help you understand how different groups of users behave after clicking your push ads. A cohort is simply a group of people who took the same action around the same time, like subscribing to push notifications on the same day or week. By tracking their behavior over time, you can spot patterns. For example, if one group shows better engagement or more conversions, look at what campaign brought them in. Was it a certain creative or landing page? That gives you clues on what’s working. This kind of analysis helps you avoid guessing. You’re using real data to adjust your campaigns. If one group drops off quickly, maybe the offer didn’t match their interest. Have you looked into this kind of breakdown before?
How do I use cohort analysis to improve my push notification affiliate strategies?
- Thread starter Daniel
- Start date