Using current events and trends in push notifications can make your messages feel more fresh and interesting. If something is already on people’s minds, it’s easier to grab their attention. For example, during a major sports event or holiday, you can connect your offer to it in a simple way. If many people are talking about staying fit in the new year, that could be a chance to promote health-related offers with a message that feels timely. The key is to keep it short and make it sound natural. Try not to force the trend into the message. Just link it to the offer in a way that makes sense. Has anyone noticed better results when using popular events?