Using heat mapping and user behavior data can really help you understand how people interact with your landing pages after they click a push ad. Heat maps show where users are clicking or spending the most time. This tells you what’s grabbing their attention and what they might be ignoring. If a lot of people are leaving without clicking your offer, you can try changing the layout or call-to-action to guide them better. Scroll maps also help you see if users are reading the full page or leaving early. Combining this with behavior tools like session recordings can give you deeper insights. When you know what users are doing, you can make changes that increase clicks and conversions. What’s your take on using these tools for better results?