How do you balance emotional appeal vs. rational benefit in native ad copy for affiliate promotion purposes?

[Brajet]

I've been thinking a lot about how to balance emotional appeal with rational benefits in native ad copy. I created a few versions of ads—some focused more on feelings and others highlighted practical advantages. I ran these campaigns to see which style connected better with the audience.

Watching the results, I noticed that different products and audiences reacted in unique ways. Some responded strongly to emotional stories while others preferred clear, logical reasons to engage. It's been interesting to see how these approaches play out in real time.

I'm still figuring out how to strike the right balance. How do you balance emotional appeal vs. rational benefit in native copy?